I quite like the M&S one with its reference to children's stories. But, and it's a very big but, they make me sad, and a little angry.
Communities would gather, light fires, and feast. In the Northern Hemisphere, this would take place on 21st December (or thereabouts). Feuds would be put on hold (mistletoe over an entrance) in recognition of common humanity surviving in a savage world.
So why, you might ask, am I so annoyed at the modern spin doctors - the media? It's all about the emphasis. The simple message of sharing, peace, goodwill to all, in the midst of giving thanks for surviving another winter, has been lost. It is all about the giving of gifts (and the wanting of things). TV has been with us for almost 60 years. In that time, the wanting of things has grown, status gained through ownership of things.
I'd like to see a return to a winter celebration of thanksgiving for the continuation of life, through the sharing of a meal in a spirit of peace and goodwill.
That's not too much to ask, is it?